At the MarketingSherpa Awards, Arc Chicago took home silver in the "Best Consumer Opt-In Campaign" for its work on behalf of Procter & Gamble Productions Inc. (PGP) and TeleVest Daytime Programs, Inc., which produce two daytime dramas on CBS: "Guiding Light" and "As The World Turns." Arc's Daytime Dollars campaign beat out more than 250 competitors.
MarketingSherpa is a research firm publishing case studies, benchmark guides and how-to instructional materials for marketing professionals. More than 237,000 marketers read MarketingSherpa's newsletters, guides and website every week.
Daytime Dollars was "a glowing example of sweeps done right," MarketingSherpa said in a statement. "The demographic was perfect, the multimedia approach to getting the word out was fabulous and the email follow-up campaign was high-impact. Most important to our judges, the marketers measured their success based on a business result (in this case, measurably higher ratings for selected TV shows) and not just on sheer volume of list growth."
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