Wednesday, April 18, 2007

Daytime can make an impact

A CDC study that chronicled the impact of a 2001 storyline on a soap opera, The Bold and the Beautiful, in which a heterosexual male Hispanic character was diagnosed with HIV. The phone number to a CDC hotline for AIDS and sexually transmitted diseases was televised immediately after the episodes, and calls to the hotline spiked from about 100 calls a day to more than 1,400.

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