Monday, April 2, 2007

College students and ratings

Nielsen's measurement of college student viewing outside the home has not had much of an impact on soap-opera ratings. The Young and the Restless gained the most from college viewing, rising 0.3 of a rating among women 18-24, representing a 30 percent increase to 1.1, according to an analysis by Magna Global USA; ABC's General Hospital gained 0.2 of a rating in the demo, and CBS' Guiding Light, Bold and the Beautiful and As the World Turns, each gained 0.1 of a rating. ABC's One Life to Live and All My Children showed no increase, while NBC's Passions and Days of Our Lives both saw a 0.1 rating decline.

Source: Media Week

No comments:

Post a Comment