tag:blogger.com,1999:blog-2585163331194032530.post5099690584883072307..comments2023-11-02T09:08:08.645-04:00Comments on We Love Soaps: NEWS: Twitter, DWTS, Heather Tom, Silverman/P&GKevhttp://www.blogger.com/profile/13659344675956886092noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2585163331194032530.post-76933882125603738382010-04-13T11:53:14.447-04:002010-04-13T11:53:14.447-04:00"The approach is aimed at finding a new model..."The approach is aimed at finding a new model for producing TV shows by reducing financial risks posed by programming production costs and allowing advertisers to have a more hands-on role in the process to better engage audiences in an age of video-on-demand, interactivity and social media." - quoth Ben Silverman<br /><br />Isn't Ben Silverman aware of early TV history when single advertisers played key roles in creative decisions for shows and stars used the brands on air and appeared in the live commercials? That's not a new concept. Yep, I always thought that all we needed for better television was more advertiser involvement. No wonder he failed at NBC.Rikitahttps://www.blogger.com/profile/10297463762576303095noreply@blogger.com