|1969: Bright Promise premiered on NBC.|
1978: The final episode of For Richer, For Poorer aired on NBC.
1986: Another World's Marley and Jake were married.
1989: Terry Lester debuted as Mason Capwell on Santa Barbara.
― Joe Murray
"Today in Soap Opera History" is a collection of the most memorable, interesting and influential events in the history of scripted, serialized programs. From birthdays and anniversaries to scandals and controversies, every day this column celebrates the soap opera in American culture.
On this date in...
1947: Radio soap opera Claudia premiered. Due in large part to the success of the two Claudia movies, the D'Arcy advertising agency decided to bring the characters to radio in a five-a-week quarter-hour serial on behalf of its client, Coca-Cola. Kathryn Bard was cast as Claudia and Paul Crabtree as David, with Joe King announcing.
1969: Bright Promise premiered on NBC at 3:30 p.m. ET. NBC and Bing Crosby Productions in Hollywood came up with this daytime vehicle for Dana Andrews, created by Frank and Doris Hursley (creators of General Hospital) and directed originally by Gloria Monty (The Secret Storm, General Hospital). Andrews played Tom Boswell, president of Bancroft College, with support from Coleen Gray, Ivor Francis, Richard Eastham, Susan Brown and Paul Lukather. After Andrews left and the show changed format, the ratings rose but not enough, and the show ended on March 31, 1972