CBS Daytime Marks 31 Consecutive Years at #1


CBS Daytime ended the full 52-week 2016-2017 broadcast year at #1 for the 31st consecutive year, one of the longest winning streaks in television history, which began in 1986. The Network’s daypart features a balance of dramas, game shows and talk, including network television’s #1 daytime program and longest-running game show The Price is Right, the #1 daytime drama The Young and the Restless, Daytime Emmy Award-winning The Talk, The Bold and the Beautiful and Let's Make a Deal.

The Network had the #1 overall show in viewers (The Price is Right) as well as both the #1 program in women 18-49 and women 25-54 (The Young and the Restless).

CBS Daytime’s 52-Week Full Broadcast Year Highlights

CBS Daytime finished the year first in viewers (3.90m), women 25-54 (1.1/08) and women 18-49 (0.7/06, tie).

CBS had the top five programs in viewers:
1. 5.40m The Price is Right 2
2. 4.84m The Young and the Restless
3. 4.72m The Price is Right 1
4. 3.85m The Bold and the Beautiful
5. 3.36m Let's Make a Deal 2

CBS had four of the top five programs in women 25-54:
1. 1.5 The Young and the Restless
2. 1.3 The Bold and the Beautiful
2. 1.3 The Price is Right 2
5. 1.1 The Price is Right 1

CBS had four of the top five programs in women 18-49:
1. 1.0 The Young and the Restless
2. 0.9 The Price is Right 2
3. 0.8 The Price is Right 1
3. 0.8 The Bold and the Beautiful

CBS Daytime programs reached 120.0 million viewers (who watched at least six minutes) and 59.3m women 18+, more than any other network.

Source: Nielsen most current ratings 2016-2017 television year.

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