Friday, May 5, 2017

Daytime Ratings: 'Days of our Lives' Hits New Women 18-34 Low

The Live + Same Day daytime Nielsen ratings are in for April 24-28, 2017. Days of our Lives hit a new all-time low with only 65,000 female viewers aged 18-34. On the bright side, the NBC soap opera was up in Women 25-54 viewers and total audience versus the previous week.

On Pop TV, same-day repeats of CBS soap opera The Young and the Restless only made the cable Top 150 rankings on Tuesday, ranking 144th with a 0.06 adults 18-49 rating and 558,000 viewers. The Bold and the Beautiful did not appear in the Top 150 during the week. For the latest Pop's soap opera ratings, visit our Pop TV Ratings Hub.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,348,000 (-107,000/-532,000)
2. The Bold and the Beautiful 3,556,000 (-55,000/-269,000)
3. General Hospital 2,400,000 (-67,000/-403,000)
4. Days of our Lives 2,062,000 (+10,000/-137,000)

Women 18-49 Viewers
1. The Young and the Restless 550,000 (+11,000/-94,000)
2. The Bold and the Beautiful 451,000 (+1,000/-123,000)
3. General Hospital 418,000 (-12,000/-55,000)
4. Days of our Lives 320,000 (-9,000/-76,000)

Women 18-34 Viewers
1. The Young and the Restless 139,000 (+24,000/-41,000)
2. The Bold and the Beautiful 117,000 (+19,000/-45,000)
3. General Hospital 106,000 (-5,000/-19,000)
4. Days of our Lives 65,000 (-5,000/-29,000)

Women 25-54 Viewers
1. The Young and the Restless 842,000 (+15,000/-84,000)
2. The Bold and the Beautiful 694,000 (-12,000/-137,000)
3. General Hospital 569,000 (-30,000/-54,000)
4. Days of our Lives 428,000 (+5,000/-68,000)

(via SON)

RELATED:
- WGA Reaches Tentative Agreement with AMPTP
- Greg Rikaart Leaving 'The Young and the Restless' as Kevin Fisher
- 44th Annual Daytime Emmy Awards Winners: 'General Hospital' Named Outstanding Daytime Drama
- 44th Annual Daytime Creative Arts Emmy Awards: 'Days of our Lives' and 'The Bay' Lead Dramas with 5 Wins Each

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