Daytime Ratings: 'The Bold and the Beautiful' Hits New Low in Women 18-49 Demo

The Live + Same Day daytime ratings are in for February 29-March 4, 2016, and numbers were mostly down across the board. The Bold and the Beautiful reached a new low in Women 18-49 viewers (485,000). Days of our Lives was the only soap to shows gains week over week, with increases in Women 18-49 (+9,000), Women 18-34 (2,000) and Women 25-54 (12,000).

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,697,000 (-270,000/-441,000)
2. The Bold and the Beautiful 3,522,000 (-244,000/-287,000)
3. General Hospital 2,938,000 (-30,000/-304,000)
4. Days of our Lives 2,339,000 (-14,000/-104,000)


Women 18-49 Viewers
1. The Young and the Restless 633,000 (-52,000/-243,000)
2. The Bold and the Beautiful 485,000 (-62,000/-147,000)
3. General Hospital 483,000 (-12,000/-159,000)
4. Days of our Lives 455,000 (+9,000/-30,000)

Women 18-34 Viewers
1. The Young and the Restless 175,000 (-19,000/-75,000)
2. The Bold and the Beautiful 137,000 (-35,000/-50,000)
2. General Hospital 137,000 (-4,000/-64,000)
4. Days of our Lives 111,000 (+2,000/-17,000)

Women 25-54 Viewers
1. The Young and the Restless 909,000 (-68,000/-296,000)
2. The Bold and the Beautiful 706,000 (-96,000/-202,000)
3. General Hospital 661,000 (-23,000/-186,000)
4. Days of our Lives 565,000 (+12,000/-50,000)

For the latest Pop TV's soap opera ratings, visit our Pop ratings hub.

(via SON)

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