Ratings: 'Days of our Lives' Hits 19-Month Viewer High

For the daytime ratings week of October 26-30, Days of our Lives delivered its most-watched week in 19 months. The show average 2.658 million viewers, the best for Days since the week of March 3-7, 2014 (2.717 million).

For the week of October 26-30, Days of our Lives (0.79 rating, 6 share among women 18-49, 0.47 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic, ranked #7 in the women 18-34 race and finished #9 in total viewers.

Versus the same week last year, Days of our Lives grew by +8% in total viewers (2.658 million vs. 2.465 million for the week of Oct. 27-31, 2014) and by +15% in women 18-34 rating (0.47 vs. 0.41).

Versus the prior week, Days of our Lives was up +7% in women 18-49 (0.79 vs. 0.74 for the week of Oct. 19-23) and +21% in women 18-34 (0.47 vs. 0.39).

In “most current” results for the 2015-16 season thus far, Days of our Lives ranks #6 among network daytime series in the women 18-49 category and #5 in the women 18-34 demo.



Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,927,000 (+130,000/+218,000)
2. The Bold and the Beautiful 3,634,000 (+51,000/+2,000)
3. Days of our Lives 2,658,000 (+77,000/+193,000)
4. General Hospital 2,623,000 (+44,000/-150,000)

The Young and the Restless has bounced back nicely in total viewers since dipping in late summer.



Women 18-49 Viewers
1. The Young and the Restless 774,000 (+42,000/-21,000)
2. The Bold and the Beautiful 598,000 (+32,000/-50,000)
3. Days of our Lives 507,000 (+33,000/-29,000)
4. General Hospital 465,000 (-14,000/-108,000)

Women 18-34 Viewers
1. The Young and the Restless 255,000 (+42,000/+47,000)
2. The Bold and the Beautiful 188,000 (+43,000/+16,000)
3. Days of our Lives 159,000 (+25,000/+20,000)
4. General Hospital 153,000 (-1,000/-11,000)

Women 25-54 Viewers
1. The Young and the Restless 1,093,000 (+60,000/-48,000)
2. The Bold and the Beautiful 862,000 (+31,000/-81,000)
3. Days of our Lives 653,000 (+65,000/-6,000)
4. General Hospital 626,000 (-30,000/-150,000)

(via NBC and SON)

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