For the week of October 12-16, Days of our Lives (0.80 rating, 6 share among women 18-49, 0.46 rating among women 18-34) ranked #5 among network daytime series in the women 18-49 demographic and #6 in the women 18-34 race, according to "live plus same day" viewing figures from Nielsen Media Research. In total viewers, Days ranked #8 with 2.647 million persons.
It's the most-watched week for Days of our Lives since the week of March 3-7, 2014 (2.717 million viewers). Among women 18-49, Days earned its highest rating in five weeks (since the week of Sept. 7-11, 0.80) and equaled its high in nine months (since Jan. 12-16, 0.86).
|Days of our Lives total viewer trend. Click to expand.|
Week to week, Days of our Lives was up +10% in women 18-49 (0.80 vs. 0.73) and +7% in total viewers (2.647 million vs. 2.475 million).
In "most current" results for the 2015-16 season thus far, Days of our Lives ranks #6 among network daytime series in the women 18-49 category and #5 in the women 18-34 demo.
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