|Terrence Howard as Lucious Lyon and guest star Chris Rock as Frank |
Gathers in Empire. ©2015 Fox Broadcasting Co. Cr: Chuck Hodes/FOX.
With all available data, including streaming on Hulu and Fox.com, the Empire Season 2 premiere rolled up to 22.5 million viewers after 3 days – up +39% from its same day multi-platform audience (16.2 mil). And 2.9 million of the Empire premiere’s three-day audience came from VOD and streaming on FOX NOW and Hulu, further underscoring why it’s important to put more emphasis on the full picture of multi-platform viewing.
Empire's Season 2 premiere also broke social records – it is the most tweeted scripted hour on broadcast EVER (Source: Nielsen) and those tweets have been seen 73 million times over the first three days.