'Days of our Lives' Equals 8-Month High in Women 18-49 Rating

NBC soap opera Days of our Lives has equaled a 34-week high in women 18-49 rating during the week of September 7-11 and equaled its top-rated week in the women 18-34 demographic in 49 weeks, according to “live plus same day” viewing figures from Nielsen Media Research.

For the week of September 7-11, Days averaged a 0.80 rating, 6 share among women 18-49 and 0.46 rating among women 18-34 to rank #4 among network daytime series in both the women 18-49 demographic and the women 18-34 race. Note that Days was preempted on Monday for golf coverage.

Days of our Lives equaled its highest women 18-49 rating in eight months (since the week of January 12-16, 0.86) and matched its highest women 18-34 rating in nearly 12 months (since September 29-October 3, 2014, 0.47).

For September 7-11 versus the prior week, Days of our Lives jumped +11% in the women 18-49 category (0.80 vs. 0.72) and +28% in the women 18-34 demo (0.46 vs. 0.36).

For the season to date, Days of our Lives is #7 among daytime broadcast TV programs in the women 18-49 category and #12 in the women 18-34 demo.

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