|Antes Muerta Que Lichita premieres September 22 on Univision.|
Photo Credit: Televisa
Lichita (Maite Perroni) is a hardworking young woman who has been struggling to advance professionally in an advertising agency. After working there for eight years, she feels underappreciated and invisible. When the handsome Roberto (Arath de la Torre) arrives at the agency, he steals her heart and her ideas, using them for his own advancement at an important business presentation. This finally prompts Lichita to make changes and she decides to no longer be a victim at work. Instead, she will transform herself into the powerful Alicia. But the climb to the top is never easy and along the way she is faced with difficult decisions that puts her character to the test. Meanwhile, her mother, who raised her on her own is faced with similar struggles on the road to entrepreneurship. Ultimately, Lichita finds herself at a crossroads between her values and the road to success.
Watch the English-narrated trailer below:
Antes Muerta Que Lichita also stars Chantal Andere, Eduardo Santamarina, Luz Elena Gonzalez, Sherlyn, Sylvia Pasquel and Manuel “Flaco” Ibáñez.
The long awaited telenovela takes viewers beyond the TV screen with storytelling that spans digital and social platforms, from a character empowerment blog (Blog de Lichita) to a telenovela-within-a-telenovela (Corazón Enamorado) on UVideos.com, and much more. Fans will have the opportunity to enjoy exclusive content and interact with their favorite characters at any time and on any device.
Antes Muerta Que Lichita is from renowned producer Rosy Ocampo, whose list of hits includes Por Ella Soy Eva and and La Fuerza del Destino.