'Tierra de Reyes' Finale Draws 2.36 Million Viewers

The finale of Telemundo’s Tierra de Reyes (Land of Honor) was the #1 Spanish-language primetime program last night averaging 2,389,000 total viewers and 1,256,000 adults 18-49, according to Nielsen. Starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García-Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, alongside Fabián Ríos and Sonya Smith as “Cayetana,” the two-hour finale helped propel the network as the #1 Spanish-language network in prime, averaging 928,000 among adults 18-49, outperforming Univision for a fourth time in the last five weekday nights.

Locally, Tierra de Reyes ranked #1 in its time slot among Spanish-language stations, in Miami, Los Angeles, New York, Houston, Dallas and Phoenix, among total viewers, and also ranked #1 regardless of language, with adults 18-49 in New York, Miami and Houston.

Digitally, Tierra de Reyes becomes Telemundo’s best 9pm finale for both uniques and page views. Across all digital platforms the novela reached over 52,000 uniques on finale day. On the social front, Facebook posts during the finale reached 10.6 million global Facebook users. Across Facebook and Twitter there were a total 753,000 engagements, ranking the finale as the most engaged campaign for the network this year.

The original production tells the story of three brothers who seek revenge on the family they hold responsible for the tragic and mysterious death of their younger sister. Arturo (Aarón Díaz), Flavio (Gonzalo García Vivanco) and Samuel Reyes (Christian de la Campa), are three brothers who in search for the truth, decide to win the hearts of the beautiful daughters of wealthy hacienda owner Ignacio Del Junco (Ricardo Chavez), the man they suspect of causing their sister’s death. As fate would have it, however, they become victims of their own trap, falling in love with their enemies, Sofía (Ana Lorena Sánchez), Irina (Kimberly Dos Ramos) and Andrea (Scarlet Gruber).

Source: NPM, L+SD, 7/27/15, prime based on Mon 7-11pm strict daypart. NSI, L+SD, 7/27/15, ranking based on preliminary Mon 9-11pm ET/PT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Adobe Analytics, US Only; includes Telemundo.com, the Novelas App, and Telemundo Now. Source: Shareablee, Facebook Insights, Twitter Insights, Netbase and Topsy

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