Procter & Gamble Co., the nation's and world's largest advertiser, is among those making the pitch to Wall Street that digital is more efficient.
"We're shifting more advertising to digital media, search, social, video and mobile as consumers spend more time there," P&G Chief Financial Officer Jon Moeller said at a June investor conference. "In general, digital media delivers a higher return on investment than TV or print."
The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks.
General Hospital star Ryan Paevey injures wrist
Paevey, who plays Nathan West on GH, announced the injury on Instagram: "So the good news is.... I got to adventure here last weekend with some really cool people. The bad news is.... Lilith and I took a spill and I shattered my right wrist. #wompwomp #campvibes #camplife #getoutside #neverbored #adventure #lilith #blackbetty #backbeforeyouknowit #tuckandroll"
NBC has canceled A.D.: The Bible Continues after one season
Producers Mark Burnett and Roma Downey plan to return to the greatest story ever told on the OTT channel they have been working on since partnering with MGM to form United Artists Media Group last fall. The online channel is envisioned as a hub for all manner of faith- and religion-focused content, including original scripted programming.
EastEnders 'Who Killed Lucy Beale?' story isn't over yet!
Spoiler Alert: Lucy Beale may have been murdered over a year ago in EastEnders, but the huge storyline still isn’t over, as Jane and Ian find out later this month when police arrive in the Square.