"Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself," said Kim Rosenblum, Executive Vice President of Marketing and Creative for the network. "The majority of our audience in prime time and weekends are now Gen Xers - vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience."
Keith Cox, Executive Vice President of Development and Original Programming for TV Land, added, "For the past year, we've been taking more risks as a network, committed to bringing in the content that makes us a destination for unique shows that have a distinct voice, separating us from the TV Land of the past. The new look and logo signal that this change is officially here."
With Darren Star's Younger - which just wrapped its first season with record growth numbers for the network - TV Land's brand reinvention began, moving towards original programming that is more serialized, takes more risks and reflects the life experiences of the Gen X viewer. That evolution continues with the network's new series premiering this summer - The Jim Gaffigan Show, starring comedian, actor and New York Times best-selling author Jim Gaffigan, and Impastor, a dark comedy starring Michael Rosenbaum and Sara Rue - and with season two of Younger, as well as the launch of Teachers from Chicago improv group The Katydids.
TV Land also recently announced a script deal with Emmy-winning producers John Wells and John Riggi for a single-camera period comedy project inspired by the life of Kyle Richards (The Real Housewives of Beverly Hills).