Ratings: 'The Bold and the Beautiful' Up, 'General Hospital' Hits New Women 18-49 Low for Third Week in a Row

The Live + Same Day daytime ratings are in for the week of March 23-27, 2015. General Hospital (-7K) hit a new all-time low in the Women 18-49 viewers demographic for the third week in a row. Meanwhile, The Bold and the Beautiful was up across the board, with the mainstream media coverage of Maya's secret likely helping.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,803,000 (+25,000/-25,000)
2. The Bold and the Beautiful 3,588,000 (+35,000/-123,000)
3. General Hospital 2,764,000 (+5,000/-227,000)
4. Days of our Lives 2,270,000 (-154,000/-189,000)

Women 18-49 Viewers
1. The Young and the Restless 753,000 (-17,000/-48,000)
2. The Bold and the Beautiful 608,000 (+30,000/-50,000)
3. General Hospital 481,000* (-7,000/-278,000)
4. Days of our Lives 444,000 (-8,000/-153,000)

* New all-time low for the third week in a row.

Women 18-34 Viewers
1. The Young and the Restless 188,000 (-15,000/-42,000)
2. The Bold and the Beautiful 177,000 (+37,000/-12,000)
3. General Hospital 166,000 (+17,000/-67,000)
4. Days of our Lives 111,000 (+4,000/-59,000)

Women 25-54 Viewers
1. The Young and the Restless 1,100,000 (-10,000/-32,000)
2. The Bold and the Beautiful 860,000 (+5,000/-58,000)
3. General Hospital 680,000 (-12,000/-321,000)
4. Days of our Lives 591,000 (-18,000/-104,000)

The Bold and the Beautiful averaged 3.97M total viewers during the February sweeps ratings period, up +2% from a year ago and its largest February audience since 2008.

(via SON)

1 comment: