Ratings: 'The Bold and the Beautiful' and 'General Hospital' Up, 'Days of our Lives' Down

The Live + Same Day daytime ratings are in for the week of March 30-April 3, 2015. The Bold and the Beautiful (+77K) and General Hospital (+198K) were up in total viewers, while Days of our Lives (-73K) was down, tying it's all-time low household rating (1.6).

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,701,000 (-102,000/+127,000)
2. The Bold and the Beautiful 3,665,000 (+77,000/+130,000)
3. General Hospital 2,962,000 (+198,000/+110,000)
4. Days of our Lives 2,197,000 (-73,000/-237,000)

Women 18-49 Viewers
1. The Young and the Restless 837,000 (+84,000/+40,000)
2. The Bold and the Beautiful 645,000 (+37,000/+28,000)
3. General Hospital 551,000 (+70,000/-126,000)
4. Days of our Lives 435,000 (-9,000/-138,000)

Women 18-34 Viewers
1. The Young and the Restless 192,000 (+4,000/-25,000)
2. General Hospital 173,000 (+7,000/-65,000)
3. The Bold and the Beautiful 171,000 (-6,000/+18,000)
4. Days of our Lives 108,000 (-3,000/-55,000)

Women 25-54 Viewers
1. The Young and the Restless 1,152,000 (+52,000/+22,000)
2. The Bold and the Beautiful 884,000 (+24,000/-7,000)
3. General Hospital 751,000 (+71,000/-163,000)
4. Days of our Lives 534,000 (-57,000/-158,000)

The Bold and the Beautiful averaged 3.97M total viewers during the February sweeps ratings period, up +2% from a year ago and its largest February audience since 2008.

(via SON)

The infographic below is interactive and clickable on co-topics to refine results, make a comparison, or launch a new query of your own. General Hospital consistently has the highest positive vibes on social media despite having the third most total viewers.



RELATED:
- Daytime Drama: Comparing Social Media to Nielsen Ratings

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