Sunday, February 1, 2015

Ratings: 'The Bold and the Beautiful' Up in Female Viewers 18-34 and 25-54

The Live + Same Day daytime ratings are in for the week of January 19-23, 2015, and The Bold and the Beautiful was only daytime drama not to lose viewers. B&B grew its audience in the W18-34 (+28K) and W25-54 (+12K) demographics.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,741,000 (-100,000/-635,000)
2. The Bold and the Beautiful 3,750,000 (same/-186,000)
3. General Hospital 2,905,000 (-111,000/-172,000)
4. Days of our Lives 2,399,000 (-69,000/-460,000)

Women 18-49 Viewers
1. The Young and the Restless 763,000 (-51,000/-192,000)
2. The Bold and the Beautiful 620,000 (-25,000/-96,000)
3. General Hospital 572,000 (-44,000/-123,000)
4. Days of our Lives 499,000 (-54,000/-182,000)

Women 18-34 Viewers
1. The Young and the Restless 215,000 (-9,000/-36,000)
2. The Bold and the Beautiful 194,000 (+28,000/same)
3. General Hospital 181,000 (-22,000/-56,000)
4. Days of our Lives 136,000 (+9,000/-51,000)

Women 25-54 Viewers
1. The Young and the Restless 1,122,000 (-32,000/-204,000)
2. The Bold and the Beautiful 935,000 (+12,000/-25,000)
3. General Hospital 797,000 (-53,000/-153,000)
4. Days of our Lives 664,000 (-62,000/-190,000)

(via SON)

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