Sunday, December 14, 2014

Ratings: 'The Bold and the Beautiful' and 'The Young and the Restless' Up in the Women 18-49 Demo

The Live + Same Day daytime ratings are in for the week of December 1-5, 2014. All 4 soap operas were down in Total Viewers for the second week in a row with The Bold and the Beautiful (-110K) losing the most. B&B was up, however in the Women 18-49 demo (+20K) along with The Young and the Restless (+22K).

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,572,000 (-26,000/-415,000)
2. The Bold and the Beautiful 3,487,000 (-110,000/-341,000)
3. General Hospital 2,965,000 (-18,000/-340,000)
4. Days of our Lives 2,400,000 (-28,000/-280,000)

Women 18-49 Viewers
1. The Young and the Restless 774,000 (+22,000/-57,000)
2. The Bold and the Beautiful 603,000 (+20,000/-74,000)
3. General Hospital 577,000 (-35,000/-303,000)
4. Days of our Lives 534,000 (-2,000/-125,000)

Women 18-34 Viewers
1. The Young and the Restless 240,000 (+39,000/-18,000)
2. General Hospital 181,000 (-18,000/-108,000)
3. The Bold and the Beautiful 166,000 (-20,000/-44,000)
4. Days of our Lives 129,000 (-1,000/-114,000)

Women 25-54 Viewers
1. The Young and the Restless 1,072,000 (-10,000/-37,000)
2. The Bold and the Beautiful 852,000 (+14,000/-7,000)
3. General Hospital 821,000 (-11,000/-354,000)
4. Days of our Lives 662,000 (-35,000/-112,000)

(via SON)

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