For the week of June 23-27, 2014, The Young and the Restless hit a new low in the Women 18-49 Viewers demo (638K) as well as the Women 18-34 rating (0.4). Check out more details below and a breakdown of the ratings in the key demographics.Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,390,000 (-215,000/-166,000)
2. The Bold and the Beautiful 3,414,000 (-385,000/-80,000)
3. General Hospital 2,983,000 (-41,000/+530,000)
4. Days of our Lives 2,385,000 (+30,000/-280,000)
Women 18-49 Viewers
1. The Young and the Restless 638,000 (-11,000/-156,000)*
2. General Hospital 632,000 (+7,000/+56,000)
3. The Bold and the Beautiful 568,000 (-9,000/-48,000)
4. Days of our Lives 512,000 (-8,000/-83,000)
* This is a new low for Y&R.
Women 18-34 Viewers
1. General Hospital 227,000 (+30,000/+58,000)
2. The Bold and the Beautiful 143,000 (-2,000/-20,000)
3. The Young and the Restless 141,000 (-19,000/-62,000)**
4. Days of our Lives 128,000 (+12,000/-37,000)
** Y&R's 0.4 rating was a new low for the show.
Women 25-54 Viewers
1. The Young and the Restless 1,028,000 (-14,000/-64,000)
2. General Hospital 827,000 (-22,000/+74,000)
3. The Bold and the Beautiful 818,000 (-40,000/-48,000)
4. Days of our Lives 690,000 (-29,000/-56,000)
(via SON)
Y&R is in the worst creative shape it has ever been in my years of viewing. I admit to being a casual viewer of the soap but it has been considered the "gold standard" for soaps in terms of crafting sophisticated drama and its above-average production quality. In my opinion, the show's storytelling, casting, sets and wardrobe have taken a steep nose-dive since Jill Farren Phelps took the helm. Will CBS/Sony stop the hemorrhaging already? With only four daytime soaps left, why allow the quality to suffer so greatly and lose viewers? Y&R is SO bad that I cannot bear to have it playing in the background while puttering around the house. Occasionally, I would catch a line of dialogue or performance and have to turn the damned TV off!
ReplyDeleteWhere's Michael Goldberg and his take on Y&R?