Tuesday, July 22, 2014

Ratings: All Four Daytime Soap Operas Up in Women 18-49 Viewers

For the week of July 7-11, 2014, The Young and the Restless bounced back after hitting lows in the demos for two weeks in a row. Y&R was up on total viewers (+157K) and all the demos. Check out more details below and a breakdown of the ratings in the key demographics.

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,478,000 (+157,000/-176,000)
2. The Bold and the Beautiful 3,687,000 (+238,000/+178,000)
3. General Hospital 2,872,000 (+64,000/+423,000)
4. Days of our Lives 2,391,000 (-12,000/-59,000)

Women 18-49 Viewers
1. The Young and the Restless 716,000 (+93,000/-160,000)
2. The Bold and the Beautiful 654,000 (+47,000/+23,000)
3. General Hospital 583,000 (+5,000/-27,000)
4. Days of our Lives 559,000 (+47,000/-6,000)

Women 18-34 Viewers
1. General Hospital 171,000 (-29,000/-5,000)
2. Days of our Lives 156,000 (+21,000/-1,000)
2. The Bold and the Beautiful 141,000 (+19,000/-55,000)
3. The Young and the Restless 131,000 (+18,000/-144,000)

Women 25-54 Viewers
1. The Young and the Restless 1,200,000 (+142,000/+8,000)
2. The Bold and the Beautiful 972,000 (+49,000/+62,000)
3. General Hospital 827,000 (+40,000/+25,000)
4. Days of our Lives 739,000 (-11,000/+29,000)

(via SON)

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