'Mad Men' Gets Nearly 75 Percent Lift From Live-Plus-3 Day DVR Boost

Photo Credit: Michael Yarish/AMC

Nielsen data shows significant audience gains for the season seven premiere of Mad Men with three days of time-shifting included.

Live+3 data:
Total audience, 3.7 million viewers (up 62% from live/same day)
Adults 25-54, 1.9 million viewers (up 73% from live/same day)
Adults 18-49, 1.8 million viewers (up 74% from live/same day)

Mad Men remains the most upscale drama on television, across all ad-supported cable and broadcast networks. 54% of the premiere audience among adults 25-54 were from households with $100,000+ of annual income.

Mad Men has been seeing increasing time-shifting activity in recent seasons. Show is currently the #1 season pass on iTunes and the premiere episode is #3, after being #1 for much of the week.