Friday, April 18, 2014

Daytime Ratings: 'The Bold and Beautiful' Makes Gains in the Key Demos

For the week of April 7-11, The Young and the Restless, The Bold and the Beautiful, General Hospital and Days of our Lives were all down in Total Viewers versus the previous week. B&B managed to rise in the W18-49, W18-34 and W25-54 demos. Below is a breakdown of the ratings in the key demographics.

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,432,000 (-112,000/-98,000)
2. The Bold and the Beautiful 3,435,000 (-94,000/+74,000)
3. General Hospital 2,780,000 (-95,000/-91,000)
4. Days of our Lives 2,336,000 (-87,000/-133,000)

Women 18-49 Viewers
1. The Young and the Restless 727,000 (-68,000/-124,000)
2. General Hospital 703,000 (+23,000/-18,000)
3. The Bold and the Beautiful 633,000 (+16,000/-55,000)
4. Days of our Lives 540,000 (-33,000/-36,000)

Women 18-34 Viewers
1. General Hospital 180,000 (-58,000/-49,000)
2. The Young and the Restless 166,000 (-49,000/-71,000)
3. The Bold and the Beautiful 162,000 (+9,000/-16,000)
4. Days of our Lives 133,000 (-30,000/-44,000)

Women 25-54 Viewers
1. The Young and the Restless1,103,000 (-23,000/-62,000)
2. General Hospital 910,000 (-7,000/-17,000)
3. The Bold and the Beautiful 894,000 (+3,000/-22,000)
4. Days of our Lives 623,000 (-67,000/-123,000)

(via SON)

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