Daytime Ratings: All Four Soaps Down in Total Viewers Versus Preview Week

Versus the previous week, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, GENERAL HOSPITAL and DAYS OF OUR LIVES were all down in Total Viewers for March 31-April 4, 2014. B&B, GH and DAYS were up on viewers compared to the same week last year. Below is a breakdown of the ratings in the key demographics.

Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,544,000 (-275,000/-125,000)
2. THE BOLD AND THE BEAUTIFUL 3,529,000 (-158,000/+221,000)
3. GENERAL HOSPITAL 2,875,000 (-183,000/+83,000)
4. DAYS OF OUR LIVES 2,423,000 (-22,000/+113,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 795,000 (-6,000/-95,000)
2. GENERAL HOSPITAL 680,000 (-93,000/+20,000)
3. THE BOLD AND THE BEAUTIFUL 617,000 (-39,000/-152,000)
4. DAYS OF OUR LIVES 573,000 (-24,000/-92,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 238,000 (+5,000/+51,000)
2. THE YOUNG AND THE RESTLESS 215,000 (-15,000/-21,000)
3. DAYS OF OUR LIVES 163,000 (-7,000/+26,000)
4. THE BOLD AND THE BEAUTIFUL 153,000 (-36,000/-14,000)

Women 25-54 Viewers
1. THE YOUNG AND THE RESTLESS 1,126,000 (-6,000/-67,000)
2. GENERAL HOSPITAL 917,000 (-100,000/-1,000)
3. THE BOLD AND THE BEAUTIFUL 891,000 (-24,000/-11,000)
4. DAYS OF OUR LIVES 690,000 (-5,000/+47,000)

(via SON)

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