Thursday Night Ratings: PARENTHOOD UP; SCANDAL #1 Social Series

SCANDAL topped the Nielsen Twitter TV Ratings Daily Top Five as the most social program for Thursday, March 13. Below is a roundup of ratings reports.

From NBC:
At 10, PARENTHOOD (1.2/4) matched last week’s rating and was up 2% in total viewers (3.866 million vs. 3.800 million), to its biggest overall audience since before the Olympics on Jan. 23.

PARENTHOOD grew from half-hour to half-hour by +9% in adults 18-49 (to a 1.2 rating from a 1.1), +7% in adults 25-54 (1.6 vs. 1.5) and +11% in women 25-54 (2.1 vs. 1.9), despite the 10 p.m. hour.

Note that the previous PARENTHOOD grew by 66% or 0.79 of a rating point in 18-49 going from L+SD to L+3 ratings (to a 1.99 from a 1.20) and by 1.9 million viewers overall (to 5.7 million from 3.8 million).

From ABC:
For the 3rd week in a row, ABC ranked #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's SCANDAL (2.7/8) was the #2 TV show of the night Adults 18-49, behind only CBS' top-rated The Big Bang Theory.

ONCE UPON A TIME IN WONDERLAND (8-9 p.m. - 3.1 million and 0.8/3 in AD18-49): During the 8 o'clock hour, ABC's ONCE UPON A TIME IN WONDERLAND retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8-9pm, the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for COMMUNITY/PARKS AND RECREATION).

GREY'S ANATOMY (9-10 p.m. - 7.1 million and 2.3/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9 p.m. (+188%), ABC's GREY'S ANATOMY (2.3/7) continued to win its hour, beating Fox's time period premiere of AMERICAN IDOL (+5% - 2.2/6). In fact in its shift 9pm, American Idol matched a series low for the 2nd week in a row among Adults 18-49. In addition, GREY'S outdelivered AMERICAN IDOL by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

SCANDAL (10-11 p.m. - 8.1 million and 2.7/8 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10 p.m. (+17%), ABC's SCANDAL (2.7/8) towered over the final hour of the night, beating CBS' Elementary by 59% (1.7/5) and NBC's Parenthood by 125% (1.2/4). SCANDAL paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. SCANDAL was Thursday's #1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up American Idol, which had 53,087 tweets.

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