Daytime Ratings: All Four Soap Operas Up in Total Viewers Versus Last Year, Down Week-Over-Week

Versus the previous week, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, GENERAL HOSPITAL and DAYS OF OUR LIVES were all down in Total Viewers for March 10-14, 2014. All four soaps were up on viewers compared to the same week last year. Below is a breakdown of the ratings in the key demographics.

Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,654,000 (-373,000/+288,000)
2. THE BOLD AND THE BEAUTIFUL 3,529,000 (-150,000/+149,000)
3. GENERAL HOSPITAL 2,600,000 (-372,000/+62,000)
4. DAYS OF OUR LIVES 2,446,000 (-271,000/+269,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 745,000 (-40,000/-93,000)
2. THE BOLD AND THE BEAUTIFUL 615,000 (same/-101,000)
3. GENERAL HOSPITAL 574,000 (-156,000/-30,000)
4. DAYS OF OUR LIVES 573,000 (-97,000/+92,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 189,000 (-67,000/-46,000)
2. THE YOUNG AND THE RESTLESS 175,000 (-15,000/-14,000)
3. THE BOLD AND THE BEAUTIFUL 164,000 (-13,000/+10,000)
4. DAYS OF OUR LIVES 146,000 (-55,000/-20,000)

Women 25-54 Viewers
1. THE YOUNG AND THE RESTLESS 1,110,000 (-57,000/-33,000)
2. THE BOLD AND THE BEAUTIFUL 846,000 (-13,000/-103,000)
3. GENERAL HOSPITAL 783,000 (-169,000/+30,000)
4. DAYS OF OUR LIVES 661,000 (-106,000/+56,000)

(via SON)