Daytime Ratings: All Four Soap Operas Up in Total Viewers

THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, GENERAL HOSPITAL and DAYS OF OUR LIVES were all up in Total Viewers for the week of March 3-7, 2014. All four soap operas were also up versus the same week last year in Total Viewers and female viewers age 18-34. Below is a breakdown of the ratings in the key demographics.

Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 5,027,000 (+188,000/+478,000)
2. THE BOLD AND THE BEAUTIFUL 3,679,000 (+94,000/+147,000)
3. GENERAL HOSPITAL 2,972,000 (+95,000/+264,000)
4. DAYS OF OUR LIVES 2,717,000 (+31,000/+154,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 785,000 (+12,000/-40,000)
2. GENERAL HOSPITAL 730,000 (+43,000/+115,000)
3. DAYS OF OUR LIVES 670,000 (+30,000/+85,000)
4. THE BOLD AND THE BEAUTIFUL 615,000 (-11,000/-95,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 256,000 (+29,000/+40,000)
2. DAYS OF OUR LIVES 201,000 (+11,000/+15,000)
3. THE YOUNG AND THE RESTLESS 190,000 (-190,000/+2,000)
4. THE BOLD AND THE BEAUTIFUL 177,000 (+10,000/+7,000)

Women 25-54 Viewers
1. THE YOUNG AND THE RESTLESS 1,167,000 (+46,000/+7,000)
2. GENERAL HOSPITAL 952,000 (+59,000/+95,000)
3. THE BOLD AND THE BEAUTIFUL 859,000 (+4,000/-64,000)
4. DAYS OF OUR LIVES 767,000 (-3,000/+46,000)

(via SON)

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