Tuesday, February 18, 2014

STAR-CROSSED Premiere Delivers Season Best Viewers in Time Period for the CW

Despite competition from the Olympics, STAR-CROSSED delivered The CW's best total viewers of the season (1.24M) in its time period, and the network's best female teen rating of the season (0.6) in its time period.

STAR-CROSSED was up 20% week to week in the time period in total viewers and was steady in adult demos with Hart Of Dixie (0.4 in A18-49, 0.3 in A18-34).

Year to year, STAR-CROSSED improved its time period performance by 20% in total viewers, in spite of facing Winter Olympics coverage.

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