Highlights from Second Episode:
· LA VIUDA NEGRA attracted more 18-49 viewers than Telemundo’s entire primetime line-up: LA IMPOSTORA (+58% Adv.), EN OTRA PIEL (+12% Adv.) and SANTA DIABLA (+21% Adv.).
· LA VIUDA NEGRA delivered a younger audience versus Telemundo’s novelas with an average age of 38 years old versus SANTA DIABLA (45 years old), EN OTRA PIEL (45 years old) and LA IMPOSTORA (48 years old).
Compared to the premiere airings of past dramatic series on UniMàs, the second episode of LA VIUDA NEGRA ranked as the second highest-rated (behind LAS MUNECAS DE LA MAFIA) among Total Viewers 2+ and third-highest among both Adults 18-49 and Adults 18-34.
· Locally, the broadcast of LA VIUDA NEGRA on UniMás stations out-performed Telemundo's SANTA DIABLA among Total Viewers 2+ in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento; and Adults 18-49 and Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.
Source: The Nielsen Company, NPM Monday (02/24/2014) 8pm-11pm. Past dramatic premieres based on NHPM (01/14/2002-02/26/2006) and NPM (02/27/2006-02/24/2014). Live+SD. Source: The Nielsen Company, NSI Sunday (02/24/14), “La Viuda Negra” aired Monday 10:00-11:00pm E/PT, 9:00-10:00pm C/MT. Live+SD.