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DAYS OF OUR LIVES Fourth Quarter Ratings: Up 9% In Total Viewers Over Last Year, Biggest Quarterly Audience in Four Years

DAYS OF OUR LIVES has equaled its biggest women 18-49 audience for a fourth quarter in three years and generated its biggest overall audience for a fourth quarter in four years, according to "live plus same day" viewing figures for the week of December 2-6 from Nielsen Media Research.

For the week of December 23-27, DAYS OF OUR LIVES (0.8 rating, 5 share among women 18-49, 0.4 rating among women 18-34) tied for #7 among network daytime series in the women 18-49 demographic and tied for #9 in the women 18-34 race.

The holiday week concluded the fourth quarter of 2013 for DAYS OF OUR LIVES, which tied for #6 among network daytime series in the women 18-49 category with an average 1.1 rating and tied for #5 in the women 18-34 demo with a 0.6.

For the quarter, DAYS OF OUR LIVES finished up 7% in the women 18-34 category (with 216,000 women 18-34 this year vs. last year’s 201,000), up 12% in the women 18-49 race (692,000 vs. 616,000), up 12% in the women 25-54 demo (844,000 vs. 755,000) and up 9% in total viewers (2.8 million vs. 2.6 million).

DAYS OF OUR LIVES equaled its biggest women 18-49 audience for a fourth quarter in three years, since averaging 790,000 in 2010; attracted its biggest women 25-54 audience in those same three years since attracting 956,000 in the fourth quarter of 2010; and generated its biggest fourth-quarter overall audience in four years, since averaging 3.2 million in 2009.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

10 comments:

  1. Time this show was cancelled it is so boring and old and the whole cast don't want to be there just totally wasted hour of daytime television

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    Replies
    1. It's not perfect, but I think the show is going through a period of reinvigoration with cast members enjoying the experience:

      http://youtu.be/yW3Z2zV-Aw8

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    2. Yes "Anonymous" - dozens of hard-working people in front and behind the camera should lose their jobs because you think the show is "old" and "boring". Let's see you put on a better show.

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    3. "the whole cast don't want to be there" - do you work over at the Burbank Studios?
      How do you know what the cast thinks or wants. You are a hateful, anonymous troll.

      Delete
  2. No i dnt think it's time for DAYS to be cancelled & if u feel like its boring i suggest you stop tuning in & let us loyal fans enjoy while its still on air:))
    #HATER MUCH!?

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  3. Er...this is the best the show's been in years, actually. Just because there's no one being buried alive or being chased by Tom Horton's disemobodied ghost head doesn't mean it's boring. :/

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    Replies
    1. This comment has been removed by the author.

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    2. I wish the moderator would ban Anonymous posts - because they are almost always hate-filled.

      Delete
  4. http://soapoperaconnect.jimdo.com/

    FOR GREAT SOAP OPERA DVDS COME HERE

    ReplyDelete


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