"Soaps were also a victim of the recession. They're more expensive to produce than reality or lifestyle shows," C. Lee Harrington, a professor of sociology at Miami University, and an expert in soap operas, told CNBC.
However, in the third quarter of this year, ratings for CBS's THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL, ABC's GENERAL HOSPITAL and NBC's DAYS OF OUR LIVES all went up compared to 2012 for the first time in years.
Part of this is due to new storylines and characters targeting the key female 18-49 demographic but the answer may also lie in using social media and the internet.
The number of tweets about TV increased by 38 percent between the second quarter of 2012 and the same time in 2013, according to Nielsen. TV shows such as BREAKING BAD, SCANDAL and THE VOICE were among the most tweeted-about shows of the year. And for the first time, Nielsen identified a link between a spike in Tweets about a TV show and its ratings.
EASTENDERS gay kiss prompts homophobic tweetsA new storyline which sees Johnny Carter (Sam Strike) and Danny Pennant (Gary Lucy) kiss in Walford Sqaure attracted numerous homophobic tweets on New Years Eve.
EASTENDERS Hottest Guys of 2013
EASTENDERS was laden with handsome young men in 2013 including David Witts, Gary Lucy, Ben Hardy, Danny Dyer and Sam Strike.
THE VAMPIRE DIARIES To Introduce A Gay Character In Current Season
According to E!, the new character Luke is "a new hottie is enrolling at Whitmore after winter break! And he'll be spending time with Caroline! Except he's so not into her in that way as Luke, handsome and sarcastic, is gay." E! also reports that Luke has a sister that goes to Whitmore, and he will "do (or sacrifice) anything to protect" her.
Eva Longoria denies signing up for three Latin soap operas
The former DESPERATE HOUSEWIVES star took to Twitter to deny claims that she has signed up for the role of Catalina Creel and expressed her shock on hearing the news.
Year-End: Legal Battles Of 2013 And Beyond – Aereo, ‘Hobbit’ Sequels, ‘Walking Dead’ Vs. Frank Darabont, Prospect Park & ‘Godzilla’
With money and rights at the basis of most of the disputes, the complaints and motions were as numerous as locusts and as prevalent as rats, with many of them spilling over into 2014 and perhaps beyond. Just ask Barry Diller and Les Moonves as streaming service Aereo and CBS and other broadcasters suit up for a potential Supreme Court winner-takes-all showdown next year. Or Prospect Park as it fights ABC in a $125 million suit over licensed soaps ALL MY CHILDREN and ONE LIFE TO LIVE while having to contend with a complaint from co-founder Jeff Kwatinetz seeking a declaratory judgment from the court over non-compete clauses in his contract with the company.
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