Daytime Ratings: DAYS OF OUR LIVES and GENERAL HOSPITAL Up

The daytime soap opera Nielsen ratings are in for the week of November 11-15, 2013. DAYS OF OUR LIVES generated its top week in total viewers since February 2011. GENERAL HOSPITAL climbed to an over 2 year high in Women 18-49 (753,000/1.2 rating) and over 2 and a half year high in Women 25-54 (1.00 million/1.6 rating). Check out the numbers below:

From NBC:
DAYS OF OUR LIVES has generated its top week in total viewers since February 2011, according to “live plus same day” viewing figures for the week of Nov. 11-15 from Nielsen Media Research.

For the week, DAYS OF OUR LIVES averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #6 in the women 18-34 race. DAYS matched its highest women 18-49 and 18-34 ratings in nearly two years (since the week of November 21-25, 2011).

In total viewers, DAYS OF OUR LIVES averaged 2.845 million persons for the week, its highest weeklong average since the week of Jan. 31-Feb. 4, 2011, 33 months ago, during which it averaged 3.030 million viewers.

For the week versus the same week last year, DAYS OF OUR LIVES was up 21% in the women 18-34 race (211,000 vs. 175,000), up 19% in the women 18-49 demographic (651,000 vs. 549,000), up 17% in the women 25-54 race (803,000 vs. 688,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

Season to date, DAYS OF OUR LIVES is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, DAYS is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (674,000 vs. 602,000), up 12% in the women 25-54 demo (833,000 vs. 744,000) and up 7% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

From ABC:
For the weekend of November 11-15, 2013, GENERAL HOSPITAL climbed to an over 2 year high in Women 18-49 (753,000/1.2 rating) and over 2 and a half year high in Women 25-54 (1.00 million/1.6 rating), placing a solid #2 in the demos. The show also set a near 11 month high in Total Viewers (2.98 million) – since weeks of 8/15/11, 3/21/11 and 12/24/12, respectively.

Furthermore, GENERAL HOSPITAL ranked as the #1 program in daytime for the 12th time in the past 13 weeks in Women 18-34 (255,000/0.8 rating).

GENERAL HOSPITAL posted solid gains over year ago levels, including by 6% in Total Viewers (2.98 million vs. 2.81 million), by 8% in Women 18-49 (753,000 vs. 697,000) and by 16% in Women 25-54 (1.00 million vs. 863,000).

From SON:
Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 809,000 (-37,000/+10,000)
2. GENERAL HOSPITAL 753,000 (+73,000/+56,000)
3. DAYS OF OUR LIVES 651,000 (+52,000/+102,000)
4. THE BOLD AND THE BEAUTIFUL 648,000 (-46,000/-32,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 255,000 (+29,000/-20,000)
2. THE YOUNG AND THE RESTLESS 236,000 (-20,000/+49,000)
3. DAYS OF OUR LIVES DAYS 211,000 (+29,000/+36,000)
4. THE BOLD AND THE BEAUTIFUL 188,000 (-32,000/+31,000)

Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,743,000 (-55,000/+400,000)
2. THE BOLD AND THE BEAUTIFUL 3,635,000 (-166,000/+311,000)
3. GENERAL HOSPITAL 2,979,000 (+179,000/+172,000)
4. DAYS OF OUR LIVES 2,845,000 (+273,000/+426,000)

From CBS:
THE TALK jumped to a new series-high average weekly audience, according to Nielsen live plus same day ratings for the week of Nov. 4.

THE TALK averaged 2.87 million viewers, surpassing its previous high of 2.80 million viewers it achieved during premiere week this season. THE TALK was up +5% in viewers from last week and averaged 1.1/06 in women 25-54 and 0.7/05 in women 18-49.

Compared to the same week last year, THE TALK was up +21% in viewers (vs. 2.37m) and +10% in women 25-54 (vs. 1.0/06).

1 comment:

  1. SOMEONE somewhere HAS to get Brian Frons on the line and ask him how canning OLTL worked out. Not that he cares, but he and Shapiro have some 'splainin to do!!

    ReplyDelete