Daytime Nielsen Ratings: Y&R Up In Total Viewers, Down in Younger Viewers; All Four Soaps Up Year-Over-Year

The ratings are in for the week of October 21-25, 2013. THE YOUNG AND THE RESTLESS averaged 4.92 million viewers, up +3% over last week and its biggest weekly audience since the week ending Feb 3, 2012. Despite the gain in total audience, Y&R lost viewers in the key Women 18-49 and Women 18-34 demos. All four daytime soap operas are up year-over-year in Total Viewers, as well as in Women 18-34 and Women 18-49. Check out a roundup of reports below:

From SON:
Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 815,000 (-38,000/+21,000)
2. GENERAL HOSPITAL 743,000 (-2,000/+42,000)
3. THE BOLD AND THE BEAUTIFUL 690,000 (+10,000/+97,000)
4. DAYS OF OUR LIVES 583,000 (-74,000/+64,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 252,000 (-2,000/+4,000)
2. DAYS OF OUR LIVES DAYS 214,000 (+8,000/+38,000)
2. THE YOUNG AND THE RESTLESS 214,000 (-34,000/+25,000)
4. THE BOLD AND THE BEAUTIFUL 197,000 (-26,000/+53,000)


Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,919,000 (+160,000/+509,000)
2. THE BOLD AND THE BEAUTIFUL 3,669,000 (+16,000/+561,000)
3. GENERAL HOSPITAL 2,855,000 (+34,000/+104,000)
4. DAYS OF OUR LIVES 2,505,000 (-138,000/+80,000)

From CBS:
THE YOUNG AND THE RESTLESS delivered its largest weekly audience in nearly two years, according to CBS. THE TALK earned its third-largest audience and matched its series high in women 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 27.

THE YOUNG AND THE RESTLESS averaged 4.92 million viewers, up +3% over last week and its biggest weekly audience since the week ending Feb 3, 2012. In key women demographics, it averaged 1.9/12 in women 25-54 and 1.3/09 in women 18-49. THE YOUNG AND THE RESTLESS ranked as daytime's #1 program in women 25-54 and women 18-49.

THE TALK averaged 2.74 million viewers, up +3% over last week and its third-best viewers total ever, just behind two weeks in September. In women 25-54, THE TALK averaged 1.2/07, up +20% from last week and matching its series best. Compared to last year, THE TALK was up +21% in viewers (from 2.27m) and +20% in women 25-54 (from 1.0/06).

For the week, CBS had the top five daytime programs in viewers, four of the top five in women 25-54 and women 18-49.

Top 5 Daytime Programs in Viewers (In Millions)
1. THE PRICE IS RIGHT 2 CBS 5.47
2. THE YOUNG AND THE RESTLESS CBS 4.92
3. THE PRICE IS RIGHT 1 CBS 4.64
4. THE BOLD AND THE BEAUTIFUL CBS 3.67
5. LETS MAKE A DEAL 2 CBS 3.46

Top 5 Women 25-54
1. THE YOUNG AND THE RESTLESS CBS 1.9/12
2. GENERAL HOSPITAL ABC 1.6/10
3. THE BOLD AND THE BEAUTIFUL CBS 1.5/09
3. THE PRICE IS RIGHT 2 CBS 1.5/10
5. THE PRICE IS RIGHT 1 CBS 1.3/08

Top 5 Women 18-49
1. THE YOUNG AND THE RESTLESS CBS 1.3/09
2. GENERAL HOSPITAL ABC 1.2/08
3. THE BOLD AND THE BEAUTIFUL CBS 1.1/07
4. THE PRICE IS RIGHT 2 CBS 1.0/07
5. THE PRICE IS RIGHT 1 CBS 0.9/06
5. DAYS OF OUR LIVES NBC 0.9/06

RELATED:
- The State of THE YOUNG AND THE RESTLESS Survey Results: Favorite & Least Favorite Characters, and Fan Response To Killing Delia
- READER POLL: Soap of the Week (October 21-25, 2013)

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