|Nina Dobrev stars in THE VAMPIRE DIARIES. Photo Credit: The CW|
From The CW:
Last night, THE VAMPIRE DIARIES beat both ABC and NBC in the hour in A18-34, W18-34, and A18-49.
It was TVD's most watched episode (2.84M) since February (2/21/13), and its best A18-49 rating since March (3/21).
Week to week, TVD was up 33% in total viewers, 18% in A18-34 (1.3/5), 30% in A18-49 and 6% in W18-34 (1.8/6).
The series premiere of REIGN gave The CW its second best performance in the Thursday 9-10pm time period in a year in total viewers (2M), W18-34 (1.0/3) and A18-49 (0.8/2) (10/11/12, the series premiere of BEAUTY AND THE BEAST, which aired opposite the Vice Presidential Debate on the other broadcast networks), and since Nov. 2012 in A18-34 (0.7/2), behind only the special airing of THE ORIGINALS in the time period.
REIGN improved on last season's time period average in total viewers and all key demos, +25% in total viewers, +40% in A18-34, +43% in W18-34, and +33% in A18-49.
In DVR viewing last week, THE VAMPIRE DIARIES grew 46% in total viewers in L+3 vs. L+SD ratings, 49% in A18-34, 56% in A18-49, and 53% in W18-34.
ABC Thursday Prime (8-11pm - 7.5 million and 2.4/7 in AD18-49): Opposite Game 5 of the ALCS playoffs, ABC earned second place on Thursday, beating Fox's baseball coverage by 4% (2.3/7) and doubling NBC on the night (+100% - 1.2/3). ABC was up over the year-ago Thursday for the 3rd week in a row in Adults 18-49 (+4% - 2.3/7 on 10/18/12). ABC's Scandal was up 6% week to week (2nd-highest-ever number) and up 74% year to year, to stand as the week's #1 10pm drama (topping Blacklist on Monday by 10%) and as the #2 TV show on Thursday night for the 3rd week running (behind only The Big Bang Theory).
Once Upon a Time in Wonderland (8-9pm - 4.5 million and 1.2/4 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland beat NBC's comedies for the 2nd week in a row (Parks and Recreation/Welcome to the Family = 2.8 million and 1.1/3) in Total Viewers (+1.7 million) and Adults 18-49 (+9%). Based on Live + 3 Day for its series debut, Once Upon a Time in Wonderland saw its Adult 18-49 number build 35% to a 2.3 rating (+0.6 rating points), coming within 1-tenth of a rating point of Fox's The X-Factor (2.4 rating) in the 8pm hour. The new ABC drama debut also saw its Total Viewer count grow by 1.5 million to 7.3 million viewers in L+3. The freshman ABC 8pm drama essentially matched the delivery of NBC's veteran drama Parenthood on the night (1.2/4 vs. 1.3/4)
Grey's Anatomy (9-10pm - 8.6 million and 2.6/7 in AD18-49): At 9pm, ABC's Grey's Anatomy ranked #1 in Adults 18-49, beating Fox's MLB playoff coverage by 13% (2.3/6), CBS' comedies by 13% (The Crazy Ones/Two and a Half Men = 2.3/6) and once again more than doubled NBC's comedies (+117% over Sean Saves the World/The Michael J Fox Show = 1.2/3). Grey's delivered strong week to week retention in viewers (98%) and Adults 18-49 (93%).
Scandal (10-11pm - 9.5 million and 3.3/9 in AD18-49): Building on its Grey's lead-in for the 3rd week in a row in Adult 18-49 (by a best-ever +27%), ABC's Scandal (3.3/9) beat its combined drama competition on CBS (Elementary = 1.6/4) and NBC (Parenthood =1.3/4) by 14% in the 10pm hour. It also ranked #1 in the slot with Total Viewers. On average in Adults 18-49, Scandal is up 65% over its first three telecasts last year (3.3/10 vs. 2.0/6) making the ABC drama TV's fastest growing returning series this season. Scandal was up week to week in viewers (+6%) and young adults (+6%) to deliver the series' 2nd-best-ever numbers, behind only its 3rd season premiere two weeks ago.
Social Stats: All 3 of ABC's Thursday dramas ranked in the top 5 most social broadcast series of the evening, led by Scandal (#1, 283,626 tweets), Grey's (#3, 36,515 tweets) and Once Upon a Time in Wonderland (#5 (11,342 tweets). Currently, Scandal ranks as ABC's most social series to date with over 2 million tweets.
CBS's freshman comedies THE CRAZY ONES and THE MILLERS both posted week-to-week growth, while THE BIG BANG THEORY was Thursday's #1 program in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Oct. 17.
THE BIG BANG THEORY was first in viewers (17.20m), adults 25-54 (6.5/18) and adults 18-49 (4.9/16). THE BIG BANG THEORY was the night's #1 program in viewers, adults 25-54 and adults 18-49.
THE MILLERS was first in viewers (12.17m), adults 25-54 (4.4/11) and adults 18-49 (3.2/09). Compared to last week, THE MILLERS was up +5% in adults 25-54 (from 4.2/11) and +7% in adults 18-49 (from 3.0/09) and added +440,000 viewers (from 11.73m +4%).
THE CRAZY ONES was first in viewers (9.53m) and adults 25-54 (3.3/08) and was second in adults 18-49 (2.5/07, -0.1 behind ABC). Compared to last week, THE CRAZY ONES was up +4% in adults 18-49 (from 2.4/07) and even in adults 25-54.
TWO AND A HALF MEN was second in viewers (8.52m), adults 25-54 (3.0/07) and averaged 2.1/06 in adults 18-49.
At 10:00 PM, ELEMENTARY was second in viewers (8.41m) and averaged 2.3/06 in adults 25-54 and 1.6/04 in adults 18-49.
For the night, CBS was first in viewers (10.71m), adults 25-54 (3.6/09) and adults 18-49 (2.6/08) for the fourth consecutive Thursday this season.
· "Parks and Recreation" (1.3/4 in 18-49, 3.2 million viewers overall from 8-8:31 p.m. ET) is up week to week by a tenth of a rating point or 8% in 18-49 rating (1.3 vs. 1.2), making this a three-week high and matching the show's season premiere as the "Parks" season high. Last night's 3.245 million in total viewers is also a three-week high. L+3: Last week's "Parks and Recreation" added 36% or 0.43 of a point to its next-day "live plus same day" 18-49 rating (to a 1.63 in L+3 from a 1.20 in L+SD) and 22% or 698,000 persons in total viewers (3.926 million vs. 3.228 million).
· UPSCALE: "Parks and Recreation" is the most upscale primetime series on the Big 4 networks in its concentration of adults 18-49 living in homes with $100K+ incomes, indexing in that category at a 171 (with 100 representing an average concentration of those homes). The #2 show in the category, ABC's "Modern Family," is currently indexing at a 159.
· "Welcome to the Family" (0.9/3 in 18-49, 2.5million viewers overall from 8:31-9:01 p.m. ET) is up week to week by a tenth of a rating point or 13% in 18-49 (0.9 vs. 0.8). "WTTF" retained 76% of its total-viewer lead-in from "Parks." L+3: Last week's "Welcome to the Family" added 17% or 0.14 of a rating point to its next-day L+SD 18-49 rating (to a 0.95 from a 0.81) and 14% or 348,000 persons in total viewers (2.839 million vs. 2.491 million).
· "Sean Saves the World" (1.1/3 in 18-49, 3,4 million viewers overall from 9:01-9:31 p.m. ET) grew week to week by a tenth of a rating point or 10% in 18-49 (1.1 vs. 1.0) and by 3% in total viewers (3.370 million vs. 3.257 million). "Sean" built by 22% on its lead-in in 18-49 and by 37% in total viewers. L+3: Last week's "Sean Saves the World" added 34% or 0.35 of a rating point to its next-day L+SD 18-49 rating (to a 1.37 from a 1.02) and 25% or 828,000 persons in total viewers (4.085 million vs. 3.257 million).
· "The Michael J. Fox Show" (1.2/3 in 18-49, 3.5 million viewers overall from 9:31-10:01 p.m. ET) matched its week-ago 18-49 rating and built by 9% on its lead-in. "Michael J. Fox" is delivering the biggest average build on its regular lead-in (+17%, 1.4 vs. 1.2, L+SD) of any 9:30 comedy on the Big 4 networks this season. L+3: Last week's "Michael J. Fox Show" added 36% or 0.43 of a rating point to its next-day L+SD 18-49 rating (to a 1.61 from a 1.18) and 30% or 1.151 million persons in total viewers (5.007 million vs. 3.856 million).
· From 10:01-11 p.m., "Parenthood" (1.3/4 in 18-49, 3.9 million viewers overall) is up week to week by 8% in 18-49 rating (1.3 vs. 1.2) and by 5% in total viewers (3.949 million vs. 3.769 million). "Parenthood" is up 30% versus NBC's average in the time period last season (1.3 vs. 1.0). From its first half-hour to its second, "Parenthood" maintained 100% of its 18-49 rating (1.3, 1.3).
· L+3: Last week's "Parenthood" added 60% or 0.72 of a rating point to its next-day L+SD 18-49 rating (to a 1.90 from a 1.18) and 46% or 1.731 million persons in total viewers (5.500 million vs. 3.769 million).