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DAYTIME RATINGS: GENERAL HOSPITAL Tops Women 18-34 Demo For 6th Consecutive Week (Updated)

GENERAL HOSPITAL spiked to another 5-month high in Total Viewers for the week of September 23-27, 2013, and ranked as Daytime's #1 program for the 6th consecutive week in Women 18-34. Check out what ABC had to say about their daytime lineup below:

GENERAL HOSPITAL: (2:00 – 3:00 p.m.)

Fresh off its best season in 5 years, this week GENERAL HOSPITAL surged to a 5-month high in Total Viewers (2.80 million) – since week of 4/8/13 – posting double digit increases over the year ago week across all core categories.

Notably, GENERAL HOSPITAL ranked as the #1 program in daytime for the 6th consecutive week in Women 18-34 (262,000/0.8 rating), and placed a solid #2 in Women 18-49 (730,000/1.1 rating) and Women 25-54 (954,000/1.6 rating).

GENERAL HOSPITAL grew by robust double digit margins year to year in Total Viewers (+11% – 2.80 million vs. 2.52 million), Women 18-34 (+44% – 262,000 vs. 182,000), Women 18-49 (+44% – 730,000 vs. 554,000) and Women 25-54 (+31% – 954,000 vs. 726,000).

THE CHEW: (1:00 – 2:00 p.m.)

Surging by double digits over the year ago week across all target demos, THE CHEW delivered its 2nd-most-watched week of all time in Women 18-49 (541,000/0.8 rating) – behind only last week’s record high – and was its 5th-most-watched week ever in Total Viewers (2.60 million).

Wednesday’s show, featuring ‘family friendly foods’ served up by Chef Mario Batali, stood as the series’ #3 telecast on record in Women 18-49 (610,000/1.0 rating), while Monday’s telecast, featuring ‘fabulous fall feasts’ placed among its Top 10 telecasts of all time in Total Viewers (2.79 million). In fact, in the past few weeks, THE CHEW has delivered 4 of its Top 10 most watched telecasts in Total Viewers.

Year to year, THE CHEW skyrocketed across all key measures, including by 21% in Total Viewers (2.60 million vs. 2.14 million), by 42% in Women 18-49 (541,000 vs. 381,000) and by 24% in Women 25-54 (653,000 vs. 526,000).

Source: NTI, U.S. ratings, weeks of 9/23/13 and 9/24/12, Live + Same Day. Gapped/Breakout programming excluded.

UPDATED:
Additional ratings added from SON:
Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,728,000 (+112,000/+278,000)
2. THE BOLD AND THE BEAUTIFUL 3,565,000 (+59,000/+288,000)
3. GENERAL HOSPITAL 2,802,000 (+25,000/+281,000)
4. DAYS OF OUR LIVES 2,626,000 (+131,000/+270,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 764,000 (-32,000/-46,000)
2. GENERAL HOSPITAL 730,000 (+46,000/+176,000)
3. THE BOLD AND THE BEAUTIFUL 630,000 (-55,000/-9,000)
3. DAYS OF OUR LIVES 630,000 (+15,000/+134,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 262,000 (+29,000/+80,000)
2. THE YOUNG AND THE RESTLESS 204,000 (-26,000/+16,000)
3. DAYS OF OUR LIVES 200,000 (-4,000/+64,000)
4. THE BOLD AND THE BEAUTIFUL 169,000 (-30,000/+33,000)

From NBC:
DAYS OF OUR LIVES has generated its largest premiere-week women 18-49 audience in three years and its top total-viewer result for week one of a new television season in more four years, according to “live plus same day” viewing figures for the week of Sept. 23-27 from Nielsen Media Research.

For the week, DAYS OF OUR LIVES averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #3 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race. DAYS matched its highest women 18-49 and women 18-34 ratings in 22 months (since the week of November 21-25, 2011).

DAYS delivered its biggest premiere-week women 18-49 audience (630,000) since 2010 and biggest overall audience for a first week of the new television season (2.626 million) since 2009.

For the week versus the same week last year, DAYS OF OUR LIVES was up 47% in the women 18-34 race (200,000 vs. 136,000), up 27% in the women 18-49 demographic (630,000 vs. 496,000), up 18% in the women 25-54 race (771,000 vs. 652,000) and up 8% in total viewers (2.6 million vs. 2.4 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.

RELATED:
- CBS Daytime Posts Year-To-Year-Premiere Week Growth - All Shows Post Gains

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