In the 8 p.m. hour, ABC's series debut of MARVEL'S AGENTS OF S.H.I.E.L.D. opened a strong #1 in the time period with Adults 18-49, defeating NBC's Tuesday premiere of The Voice by 15% and CBS' season premiere of NCIS by 35%, to qualify as TV's highest rated drama debut in nearly 4 years - since 11/3/09. It was Tuesday's #1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54). Despite the strong competition, the self-starting ABC drama gained young adults from its first half-hour to it second half-hour.
Please Note: On top of its big Live + Same Day numbers, Marvel's Agents of S.H.I.E.L.D. is expected to get a big lift from TV playback, considering its young-skewing audience. Well ahead of its debut this past weekend, the new show surpassed 1 million Facebook fans.
From 10:01-11 p.m. ET, the second season premiere of CHICAGO FIRE (2.8/8 in 18-49, 9.2 million viewers overall) set series records in 18-49 and total viewers to win the hour among ABC, CBS and NBC in adults 18-49, adults 18-34, adults 25-54 and other key measures.
CHICAGO FIRE beat its year-ago premiere by 47% in 18-49 rating (2.8 vs. 1.9 on Wednesday, Oct. 10, 2012) and by 40% in total viewers (9.254 million vs. 6.614 million). Versus its one prior telecast with a "Voice" lead-in, CHICAGO FIRE is up 27% in 18-49 rating (2.8 vs. 2.2 on November 7, 2012) and up 32% in total viewers (9.254 million vs. 7.034 million).
The last time NBC won a premiere-week Tuesday in 18-49 among ABC, CBS, NBC and Fox was Sept. 20, 2005 with THE BIGGEST LOSER, MY NAME IS EARL, THE OFFICE and LAW & ORDER: SVU. Versus last year's premiere Tuesday, NBC is up 43% in 18-49 (4.0 vs. 2.8) and up 66% in total viewers (12.509 million vs. 7.527 million).
CBS won premiere Tuesday in viewers and placed second in adults 18-49 (tie) and adults 25-54 with the season premieres of NCIS, NCIS: LOS ANGELES and PERSON OF INTEREST, according to Nielsen preliminary live plus same day ratings for Sept. 24.
The 11th season premiere of NCIS was first in viewers (19.47m) and averaged 4.7/12 in adults 25-54 and 3.4/10 in adults 18-49.
NCIS: LOS ANGELES was first in viewers (16.17m) and second in both adults 25-54 (4.1/10) and adults 18-49 (3.0/08).
At 10:00 PM, the third season premiere of PERSON OF INTEREST was first in viewers (12.29m) and second in adults 25-54 (3.2/08) and adults 18-49 (2.3/06).
For the night, CBS was first in viewers (15.98m), second in adults 25-54 (4.0/10) and tied for second in adults 18-49 (2.9/08, with ABC).