DAYTIME RATINGS: GENERAL HOSPITAL Hits Five-Month High In Total Viewers, DAYS OF OUR LIVES Up

The daytime Nielsen ratings are in for the week of September 16-20, 2013. Fresh off its most watched season in five years, GENERAL HOSPITAL hit a five-month high in total viewers for the week of September 16-20, 2013.

From SON:
Total Viewers (versus previous week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,616,000 (-84,000/+327,000)
2. THE BOLD AND THE BEAUTIFUL 3,506,000 (-77,000/+367,000)
3. GENERAL HOSPITAL 2,777,000 (+2,000/+549,000)
4. DAYS OF OUR LIVES 2,495,000 (+29,000/+183,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 796,000 (-59,000/+62,000)
2. THE BOLD AND THE BEAUTIFUL 685,000 (-43,000/+56,000)
3. GENERAL HOSPITAL 684,000 (+19,000/+75,000)
4. DAYS OF OUR LIVES 615,000 (+10,000/+166,000)

Women 18-34 Viewers
1. GENERAL HOSPITAL 233,000 (+11,000/+33,000)
2. THE YOUNG AND THE RESTLESS 230,000 (-18,000/+51,000)
3. DAYS OF OUR LIVES 204,000 (+11,000/+51,000)
4. THE BOLD AND THE BEAUTIFUL 199,000 (-28,000/+31,000)

From ABC:
THE VIEW: (11:00 a.m. – 12:00 p.m.)
Growing its audience for the 3rd consecutive week, THE VIEW delivered its most-watched week 7-months in Women 18-49 (579,000/0.9 rating) and Women 25-54 (752,000/1.2 rating) – and set a 6-week high in Total Viewers (3.08 million) – since weeks of 2/25/13 and 8/5/13, respectively – pacing among the week’s Top 5 daytime series in the target women categories.

THE CHEW: (1:00 – 2:00 p.m.)
Boasting its 4th straight week of gains, THE CHEW surged to series highs in Total Viewers (2.75 million) and Women 18-49 (564,000/0.9 rating) and delivered its #2 week of all time in Women 25-54 (700,000/1.2 rating), behind only week of 11/14/11.

Friday’s show, featuring Carla’s ‘breakfast essentials,’ ‘Mario cooking with the star of ABC’s THE NEIGHBORS Lenny Venito’ and Michael’s ‘leftover magic,’ became the show’s #1 telecast ever in Women 18-49 (652,000/1.0 rating) and its #3 telecast on record in Total Viewers (2.99 million) and Women 25-54 (766,000/1.3 rating).

Impressively, this week out-delivered the series’ 2012/13 season average by hefty double digits across all target demos: +13% in Total Viewers (2.75 million vs. 2.44 million), +29% in Women 18-49 (564,000 vs. 437,000) and +20% in Women 25-54 (700,000 vs. 581,000).

GENERAL HOSPITAL: (2:00 – 3:00 p.m.)
Coming off its best season in 5 years, this week GENERAL HOSPITAL delivered a 5-month high in Total Viewers (2.78 million) – since week of 4/8/13 – climbing by a solid 8% over the year ago week (vs. 2.58 million).

For the 2012/13 season, GENERAL HOSPITAL recorded its biggest season in 5 years in Total Viewers (2.98 million), boasting the biggest year-to-year increases of any broadcast daytime drama (+14% – vs. 2.62 million), and was also the growth leader of the season in Women 18-34 (+35% – 253,000 vs. 187,000) and Women 18-49 (+7% – 770,000 vs. 719,000).

Notably, GENERAL HOSPITAL qualified as TV’s #1 broadcast program in daytime for the season in Women 18-34, and ranked #2 in Women 18-49 and Women 25-54.

Source: NTI, U.S. ratings, week of 9/16/13, Live + Same Day; 2012/13 season: 9/24/12-9/22/13, most current. Gapped/Breakout programming excluded.