The network highs were driven by OWN’s popular series including its first scripted shows from Tyler Perry, THE HAVES AND THE HAVE NOTS (Tuesdays at 9 p.m.) and LOVE THY NEIGHBOR (Wednesdays at 9 p.m.), as well as the return to the primetime lineup of IYANLA: FIX MY LIFE (Saturdays at 9 p.m.), WELCOME TO SWEETIE PIE'S (Saturdays at 10 p.m.) and OPRAH: WHERE ARE THEY NOW? (Sundays at 10 p.m.) in addition to the network’s flagship series OPRAH'S NEXT CHAPTER (Sundays at 9 p.m.).
Below are the nightly August ratings highlights.
THE HAVES AND THE HAVE NOTS (Tuesdays at 9 p.m.) has grown for six consecutive weeks in the key female demo scoring its highest rated episode on August 20 with a 1.76 W25-54 rating. It was also the #1 telecast in series history for African-American women 25-54 (10.77 rating). For the third week in a row, the series has averaged over two million viewers and for four straight weeks it has ranked as Tuesday night’s #3 telecast on cable for women 25-54 making OWN a top five cable network for the month of August on Tuesday nights.
LOVE THY NEIGHBOR (Wednesdays at 9 p.m.) is averaging over 1 million weekly viewers and has propelled OWN to rank as the #1 network on Wednesday nights for African-American women 25-54 for the third consecutive month.
On Saturday nights in August, OWN ranked as a top 10 cable network for women 25-54 and the #2 network in all of television for African-American women 25-54 led by IYANLA: FIX MY LIFE (Saturdays at 9 p.m.) and WELCOME TO SWEETIE PIE'S (Saturdays at 10 p.m.). On August 25, IYANLA: FIX MY LIFE was the #1 cable telecast for African-American women 18-49. WELCOME TO SWEETIE PIE'S is currently averaging double-digit ratings gains versus its previous season last fall, up +18% W25-54 and up +10% in total viewers (.78 W25-54, 861,000 total viewers).
Oprah’s interview with Tina Turner on OPRAH'S NEXT CHAPTER (Sunday, August 25 at 9 p.m.) delivered 1 million total viewers and a .71 W25-54 rating. Oprah’s interview Lindsay Lohan on August 18 scored 892,000 total viewers and a .66 W25-54 rating, reaching 1.8 million viewers for the 9 p.m. premiere and 10 p.m. encore. OPRAH: WHERE ARE THEY NOW? (Sundays at 10 p.m.) delivered a series high on August 11 at 10 p.m. delivering a .59 W25-54 rating and 892,000 total viewers. The series is currently averaging double-digit ratings gains versus its previous season, up +73% W25-54 and up +85% in total viewers (.52 W25-54, 714,000 total viewers).
August 2013 Primetime:
Total Viewers 536,000 +23% vs. prior month
Women 25-54 .43 rating +26% vs. prior month
AA Women 25-54 2.10 rating +27% vs. prior month
3rd Quarter-to-date 2013 Primetime:
Women 25-54 .38 rating +65% vs. Q3 2012
Total Viewers 486,000 +64% vs. Q3 2012
AA Women 25-54 1.87 rating +167% vs Q3 2012
Source: The Nielsen Company