USA Network announced today the launch of TV Everywhere, giving fans unprecedented access to its original content the day after air - anywhere, anytime, on any device. USA is the first cable entertainment network within NBCUniversal to provide this offering, which marks an important step in the company's long-term strategy to provide both viewers and marketers a user friendly way to engage with its content on multiple platforms. USA fans will be able to access their favorite original series via www.usanetwork.com and a new app, "USA Now," which derives its name from the Bravo Now app. Launching today for iOS, "USA Now" will be available in an Android version in mid-July.
"We know many of today's viewers live in a time-shifted world and are consuming content on multiple screens. TV Everywhere allows us to cater to this audience," said Chris McCumber, Co-President of USA Network. "Making our original series more accessible on digital platforms is a key driver of audience growth, and allows fans to interact with our content on an even deeper level," said Jeff Wachtel, Co-President, USA Network.
USA's TV Everywhere will include a powerful offering of streamed episodes, along with second screen experiences, infused with social networking opportunities. Fans will be able to watch episodes from the network's portfolio of hit originals, including GRACELAND, SUITS, BURN NOTICE and PSYCH. The second phase of USA's TV Everywhere roll-out will incorporate additional second screen capabilities, such as personalization and more gamification elements. Viewers will receive show recommendations based on their viewing habits, and have the ability to sign-up for alerts on the latest updates about newly available content and social activations.
"Through our commitment to bringing viewers TV Everywhere from across our portfolio of networks, advertisers are going to have so many more places to showcase their brands and products to a highly engaged, digital audience," said Linda Yaccarino, President, Advertising Sales, NBCUniversal. "USA Now means more access to USA's valuable consumers who are taking every advantage of second screen viewing, providing increased reach opportunities for all our advertising partners."
TV Everywhere is available on an authenticated basis to subscribers of participating MVPDs. Fans can access long-form content through USA Network digital touchpoints on PCs, mobile devices, tablets and on the digital platforms of participating cable, satellite, and telco services, via "TV Everywhere," including, Armstrong, Cablevision's Optimum TV, DISH Network, Mediacom, Suddenlink, and Verizon FiOS. Once the Android app launches in mid-July, "USA Now" will be available to approximately 50% of the Pay TV households. The network expects to add Comcast and other MVPDs in the coming weeks.
Earlier this year during Upfronts, USA unveiled an innovative web design to unify the viewing experience - both visually & functionally. The network also launched "USA Sync," which syndicates content to over 95 million users across the web, mobile and social channels, as well as leading second screen apps, including Shazam, Viggle, zeebox, and NextGuide.
Committed to giving fans fun digital entertainment, USA has launched second screen activations across all its original programs, including Emmy-nominated PSYCH: HashTag Killer, the award winning graphic novel series BURN NOTICE: A New Day, and most recently, GRACELAND: Undercover and NECESSARY ROUGHNESS: TK Gets Real.
USA partnered with Bottle Rocket Apps, which specializes in building custom, high-end mobile apps, to design "USA Now," for iOS and Android.