Monday Night Ratings: SWITCHED AT BIRTH, THE FOSTERS, MISTRESSES, HIT THE FLOOR

Ratings Highlights for Monday, July 15, 2013 (Final National Ratings):

SWITCHED AT BIRTH (8:00 - 9:00 p.m. ET/PT)

At 8 p.m., SWITCHED AT BIRTH ranked as cable TV's #1 scripted telecast in the hour across Adults 18-34 (618,000/0.9 rating), Women 18-34 (481,000/1.4 rating), Adults 18-49 (978,000/0.8 rating), Women 18-49 (740,000/1.2 rating), Viewers 12-34 (915,000/1.0 rating) and Females 12-34 (752,000/1.6 rating).

· Versus its summer season premiere, SWITCHED AT BIRTH was up by solid margins in core categories, including by 29% in Adults 18-34 (618,000 vs. 479,000), by 14% in Adults 18-49 (978,000 vs. 855,000) and by 10% in Viewers 12-34 (915,000 vs. 835,000).

THE FOSTERS (9:00 - 10:00 p.m.)

At 9 o'clock, THE FOSTERS rose to a series high in Females 12-34 (916,000/2.0 rating) and was its #2 telecast in record in Total Viewers (1.79 million), Teens 12-17 (534,000/2.2 rating) and Female Teens (475,000/4.0 rating).

· For the 3rd consecutive week, THE FOSTERS ranked as Monday's #1 TV telecast in Female Teens and was the #2 scripted cable TV telecast in Females 12-34.

· THE FOSTERS qualified as cable TV's #2 scripted telecast in the hour in Women 18-34 (441,000/1.3 rating), Women 18-49 (645,000/1.0 rating), Viewers 12-34 (1.06 million/1.2 rating) and Females 12-34, and TV's #1 telecast in Teens and Female Teens.

· Compared to its series launch, THE FOSTERS was up by double digits in key demos, including by 26% in Total Viewers (1.79 million vs. 1.42 million), by 17% in Adults 18-34 (522,000 vs. 445,000), by 10% in Adults 18-49 (783,000 vs. 711,000) and by 47% in Viewers 12-34 (1.06 million vs. 719,000).

Source: NTI, U.S. ratings, Live +SD, 7/15/13.

HIT THE FLOOR (9:00 - 10:00 p.m.)
2.234 million viewers; 1.482 million adults 18-49 viewers.

MISTRESSES (10:00 - 11:00 p.m.)

MISTRESSES outdelivered its freshman drama competition on NBC (SIBERIA) by 1.2 million viewers (3.6 million vs. 2.4 million) and by a best-yet 38% in Adults 18-49 (1.1/3 vs. 0.8/2). In addition, MISTRESSES improved on ABC's performance on the year-ago night (2.3 million and 0.8/2 with THE GLASS HOUSE on 7/16/12) by double digits in both overall viewers (+57%) and young adults (+38%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/15/13.

No comments:

Post a Comment