THE FOSTERS Hits Ratings Series High; SWITCHED AT BIRTH Scores Season High & Most-Watched Telecast in 5 Months

Photo: ABC Family
It was a good ratings night for the ABC Family Monday night primetime soaps.

At 8 o'clock, SWITCHED AT BIRTH delivered its most-watched telecast in five months in Total Viewers (1.76 million) and Viewers 12-34 (969,000/1.1 rating) - since 2/4/13 and 1/28/13, respectively - setting season highs in the demos.

SWITCHED AT BIRTH stood as Monday's #1 scripted cable TV telecast at 8 p.m. in Adults 18-34 (588,000/0.9 rating), Women 18-34 (446,000/1.3 rating), Women 18-49 (697,000/1.1 rating), Viewers 12-34 (969,000/1.1 rating) and Females 12-34 (788,000/1.7 rating).

· SWITCHED AT BIRTH registered solid gains over is season premiere (6/10/13) in target demos, including by 23% in Adults 18-34 (588,000 vs. 479,000), by 9% in Adults 18-49 (928,000 vs. 855,000), by 16% in Viewers 12-34 (969,000 vs. 835,000) and by 12% in Females 12-34 (788,000 vs. 706,000).

At 9 o'clock, THE FOSTERS soared to series highs in Total Viewers (1.89 million), Adults 18-34 (525,000/0.8 rating), Adults 18-49 (805,000/0.6 rating), Viewers 12-34 (1.15 million/1.3 rating) and Females 12-34 (909,000/2.0 rating), out-performing its series launch (6/3/13) by double digits in the target demos.

Competitively, THE FOSTERS ranked as cable TV's #2 telecast in the hour in Women 18-34 and Females 12-34, and was Monday's #1 TV telecast in Female Teens (539,000/4.6 rating).

· Versus its series launch, THE FOSTERS surged by 33% in Total Viewers (1.89 million vs. 1.42 million), by 18% in Adults 18-34 (525,000 vs. 445,000), by 13% in Adults 18-49 (805,000 vs. 711,000), by 60% in Viewers 12-34 (1.15 million vs. 719,000) and by 43% in Females 12-34 (909,000 vs. 636,000).

Source: NTI, U.S. ratings, Live +SD, 6/24/13.

1 comment:

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