PRETTY LITTLE LIARS Tuesday Episode Was Most-Tweeted Season Premiere In TV History

Photo: ABC Family
Against the NBA Finals on ABC and the live semi-finals for NBC's THE VOICE, the Season 4 premiere of ABC Family's award-winning, social media powerhouse, PRETTY LITTLE LIARS - "A Is for A-L-I-V-E" -- became the #1 "most tweeted" season premiere in TV history, amassing nearly 1.3 million tweets by more than 482,000 unique contributors, surpassing the recent season premiere of AMC's THE WALKING DEAD (February 10, 2013) by 29%, or by more than 286,000 tweets. Impressively, PRETTY LITTLE LIARS now accounts for the Top 4 most-tweeted TV series episodes of all time with its Summer 2012 and Spring 2013 finales and the Winter 2013 premiere.

Jenn Deering Davis, Co-Founder of Union Metrics said: "With PRETTY LITTLE LIARS, ABC Family has demonstrated why they are leading the social TV revolution. They have created a digital strategy that seamlessly integrates social media with the TV viewing experience. As a result, they have been able to harness fans' enthusiasm for the show and create a thriving online community that wants to interact in real-time with each other and official show accounts. This type of sustained interaction over time has translated into social engagement that continues to grow season over season."

· PRETTY LITTLE LIARS ranked as Tuesday's #1 TV telecast in Females 12-34 (1.85 million/4.1 rating) and Female Teens (774,000/6.6 rating), cable TV's #1 telecast in Adults 18-34 (1.28 million/1.9 rating), Women 18-34 (1.08 million/3.2 rating), Adults 18-49 (1.62 million/1.3 rating), Women 18-49 (1.35 million/2.1 rating) and Viewers 12-34 (2.11 million/2.3 rating), and cable TV's #1 scripted telecast in Total Viewers (2.97 million).

· At 8 o'clock, PRETTY LITTLE LIARS was TV's #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, and the #1 scripted TV telecast in Adults 18-34, Adults 18-49 and Women 18-49.

· The Season 4 premiere surpassed the series' Summer 2012 Season 3 launch (June 5, 2012) by solid margins across all target demos including by 31% in Adults 18-34 (1.28 million vs. 980,000), by 15% in Adults 18-49 (1.62 million vs. 1.41 million) and by 11% in Viewers 12-34 (2.11 million vs. 1.91 million). In fact, this was the series' best summer premiere on record in Adults 18-34 and Women 18-34.

Meanwhile, the series launch of TWISTED ranked as ABC Family's most-watched drama series launch in two years - since THE NINE LIVES OF CHLOE KING - in Adults 18-34 (510,000/0.8 rating), Women 18-34 (435,000/1.3 rating), Viewers 12-34 (996,000/1.1 rating) and Females 12-34 (901,000/2.0 rating), ranking as cable TV's #1 telecast in the hour in key Millennials. Moreover, it ranked as the #1 original scripted cable TV telecast in Adults 18-34, Women 18-34 and Women 18-49.

Editor's Note: This was the second airing of the pilot episode, which was originally previewed out of the Spring finale of PRETTY LITTLE LIARS.

· TWISTED experienced solid gains versus its special preview out of the Season 3 finale of PLL (March 19, 2013) in key demos, including by 35% in Total Viewers (1.61 million vs. 1.19 million), by 11% in Adults 18-34 (510,000 vs. 460,000), by 13% in Adults 18-49 (662,000 vs. 584,000) and by 24% in Viewers 12-34 (996,000 vs. 804,000).

· Against ABC Family's Summer 2012 time period average, TWISTED spiked by 57% in Total Viewers (1.61 million vs. 1.02 million), by 39% in Adults 18-34 (510,000 vs. 368,000), by 26% in Adults 18-49 (662,000 vs. 524,000) and by 56% in Viewers 12-34 (996,000 vs. 638,000)

Source: NTI Live + Same Day, 6/12/13; Social Media Sources: SocialGuide. Summer 2012: 5/28/12-8/26/12.

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