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New DYNASTY Jewelry Collection Created By CBS Consumer Products and JTV

CBS Consumer Products and Jewelry Television® have created a new fashion jewelry collection inspired by the iconic prime-time television soap opera, DYNASTY, which aired from 1981-1989.

Influenced by 1980s style, the DYNASTY Jewelry Collection evokes an era of tailored women’s suits, shoulder pads and glitzy cocktail dresses. The collection will launch on JTV, one of the largest multichannel retailers of fine jewelry and gemstones in the world, on Friday, June 14, at 12 p.m. ET.

“The ’80s are back in a big way,” said Jill Johnson, vice president of marketing for JTV. “This collection is reminiscent of that period, but with a modern twist that remains relevant to fashionistas today. If you love glamorous accessories, you’ll adore the DYNASTY Jewelry Collection.”

The collection features high-end looks in white diamond simulants, ruby and emerald simulants, pearls, black onyx and the retro enamel look. Bracelets, necklaces, rings and earrings range from $39.99 to $149.99. Featuring elegant designs and quality craftsmanship, pieces from the collection are influenced by actual designs actresses wore on the show.

The creative director and designer of the collection, Udi Behr, will host the two-hour show.

“Working on the DYNASTY Jewelry Collection is an honor in itself,” Behr says. “It was exciting to design and develop styles in celebration of such an iconic show.”

“Few shows have made the mark on pop culture and fashion that DYNASTY has,” said Liz Kalodner, EVP and General Manager of CBS Consumer Products. “We are excited about partnering with JTV to bring this dazzling jewelry collection to fans of the Colby and Carrington families everywhere.”

JTV offers many ways to shop. Check your local television listings, shop online or download free mobile shopping apps for the iPhone, Android and iPad.

4 comments:

  1. Bizarre marketing strategy! Maybe testing the waters for the often discussed Dynasty reboot?

    ReplyDelete
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    ReplyDelete
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