Thursday Night Ratings: SCANDAL Equals Series High

ABC's GREY'S ANATOMY and SCANDAL returned for their first original telecasts in 3 weeks with dominant Adult 18-49 victories in the 9 p.m. and 10 p.m. hours, to stand as the Top 2 dramas of the night. Among Adults 18-49, ABC has now delivered the top-rated 10 o'clock dramas on Monday (CASTLE), Tuesday (BODY OF PROOF) and Thursday (SCANDAL) this week, with SCANDAL on track to finish as the week's #1 regularly scheduled 10pm drama in for its 10th straight original broadcast (on each week since its January return). SCANDAL out-delivered AMERICAN IDOL on the night in Adults 18-49 and returned up to match a series high. SCANDAL was once again Thursday's #1 most social series during primetime, leading #2 AMERICAN IDOL by 79% (175k vs. 98k).

More than doubling its Adult 18-49 lead-in (+145%) at 9 p.m., ABC's GREY'S ANATOMY shot up to win the hour for its 4th straight original, beating CBS' PERSON OF INTEREST by 13%, Fox's Idol-led GLEE 50% and NBC's comedies by 80% (THE OFFICE/PARKS AND RECREATION). GREY'S returned within 1-tenth of a rating point of its last original telecast on 4/4/13.

Building on its GREY'S lead-in and up 8% over its last original airing, ABC's SCANDAL took full control of its 10 o'clock drama competition in Adults 18-49, beating CBS' ELEMENTARY by a best-ever 40% and nearly tripled NBC's HANNIBAL (+180%) In fact in Adults 18-49, Scandal has now finished as the #1 series in its time slot on each of its last 13 original telecasts. Continuing to trend well ahead of its freshman season, SCANDAL was up sharply from its same night year-ago performance in viewers (+13%) and young adults (+40%). On its first original telecast since 4/4/13, Scandal equaled series highs Adults 18-49 and Adults 18-34.

On the first night of sweeps, with original competition on all the broadcast nets, "The Originals" episode of THE VAMPIRE DIARIES outrated both NBC and ABC in the show's target demo of W18-34 (1.4/5), and outrated ABC in A18-34 (0.9/3). The episode held steady week to week in total viewers (2.15M).

In addition to being The CW's most streamed show, this season, THE VAMPIRE DIARIES has been averaging a 43% gain in total viewers with Live + 7 Day DVR viewing versus Live + Same Day only, a 52% gain in A18-34 and a 56% gain in W18-34.

1 comment:

  1. Amazing news for Scandal its the best show! Drama, twist and turns nothing better on nighttime!

    ReplyDelete