Orange Labs, France Televisions and Telfrance Serie have collaborated to develop an "augmented reality" app offering viewers of the hit French TV series PLUS BELLE LA VIE (More beautiful life) a chance to interact with the program.
Users can capture video extracts from the soap opera to share on social networks. The system leverages patented fingerprinting technology from Orange that reduces latency and delivers faster and more precise synchronization.
Before broadcast, the app provides recaps of the key scenes of the previous episode, a teaser and information on the night's episode. During broadcast viewers can react through votes and contests.
After broadcast fans can review key scenes, the ones they preferred, etc. The app works seamlessly with Facebook and Twitter.