CBS Daytime Posts Year-Over-Year Ratings Gains

CBS Daytime’s entire lineup – LET’S MAKE A DEAL, THE PRICE IS RIGHT, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL and THE TALK – posted impressive gains versus the same week last year, with almost every show posting double-digit year-to-year percentage increases in viewers, women 25-54 and women 18-49, according to Nielsen live plus same day ratings for the week ending April 7.

                                                       2+             W25-54           W18-49          
Let's Make a Deal 1 wk of 4/1/13    2.80m            0.9/05              0.7/05  
Let's Make a Deal 1 wk of 4/2/12    2.28m            0.7/05              0.5/04  
                                                   +23%             +29%               +40%  

Let's Make a Deal 2 wk of 4/1/13    3.27m            1.0/06              0.8/06  
Let's Make a Deal 2 wk of 4/2/12    2.73m            0.8/05              0.6/04  
                                                   +20%             +25%               +33%  

The Price is Right 1 wk of 4/1/13    4.47m            1.3/08              0.9/06  
The Price is Right 1 wk of 4/2/12    4.02m            1.1/07              0.8/05 
                                                   +11%             +18%              +13%  
The Price is Right 2 wk of 4/1/13    5.35m            1.5/09              1.1/07  
The Price is Right 2 wk of 4/2/12    4.80m            1.2/08              0.8/06 
 
Young & the Restless wk of 4/1/13  4.67m          2.0/12              1.4/09  
Young & the Restless wk of 4/2/12  3.96m          1.7/11              1.2/08  
                                                     +18%          +18%               +17%  
Bold & the Beautiful wk of 4/1/13    3.31m          1.5/09               1.1/07
Bold & the Beautiful wk of 4/2/12    2.81m          1.3/08               1.0/06

The Talk wk of 4/1/13                    2.43m          1.0/06                0.6/04
The Talk wk of 4/2/12                    2.04m          0.9/06                0.6/04
                                                    +19%          +11%                  n.c.
CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. 

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