Kicking off its 50th anniversary celebration, GENERAL HOSPITAL delivered its most-watched week in one-and-a-half years in Women 25-54 (918,000/1.5 rating - since 9/26/11), ranking a solid #2 for the week in the demo, and posting a 6-week high in Total Viewers (2.79 million - since week of 2/18/13) and 5-week high in Women 18-49 (660,000/1.0 rating - since week of 2/25/13).
GENERAL HOSPITAL registered solid double-digit percent increases year to year across target demos, including by 25% in Total Viewers (2.79 million vs. 2.24 million), by 23% in Women 18-49 (660,000 vs. 538,000) and by 27% in Women 25-54 (918,000 vs. 722,000).
* Friday's kick-off of the Nurses' Ball ranked as the series' most-watched telecast in 6 weeks in Women 18-49 (718,000/1.1 rating - since 2/18/13).
* On ABC.com, the anniversary week amassed 2.1 million page views, up by a massive 77% over the prior two weeks.
* On Twitter, GENERAL HOSPITAL was the week's #5 most-tweeted TV series, accumulating 114,000 tweets between social activity on ABC and SOAPnet.
Source: NTI, U.S. ratings, week of 4/1/13, Live + Same Day. ABC.com: Omniture page views. Social Media: SocialGuide, ranked among regular cable/broadcast series (excludes sports, specials).
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