The Season 3 finale of ABC Family’s award-winning PRETTY LITTLE LIARS ranked as Tuesday’s #1 TV telecast for the 11th consecutive week in Females 12-34 (1.76 million/3.8 rating), Teens 12-17 (909,000/3.8 rating – season high) and Female Teens (807,000/6.9 rating) – each week since its January 8 season premiere – and was also the #1 TV telecast in Viewers 12-34 (2.08 million/2.3 rating) and the #1 cable TV telecast in Women 18-34 (951,000/2.8 rating) and Women 18-49 (1.21 million/1.9 rating).Impressively, the fiery season finale, which has The Liars seeing red as they attempt to put an end to The Game in ‘A dAngerous gAme,’ became the #1 “most social” series episode on record during its airtime according to SocialGuide, and the first series episode to amass over 1 million Total airtime Tweets in TV history, accouting for one-third of all Twitter activity in the hour (1,099,815; 32.7 share). Including the hours leading up to and following, it generated close to 1.6 million tweets overall (-3/+3 window; 49.0 share).
Jenn Deering Davis, Co-Founder of Union Metrics said: "By cultivating an engaged social COMMUNITY that builds on the show's compelling content with all its unexpected twists and turns, ABC Family has created a can't-miss experience for PLL fans, where viewers have to watch live - and tweet along - every week. It's particularly impressive how ‘Pretty Little Liars’ has managed to not only maintain a high level of fan engagement on Twitter, but actually increase it season to season.”
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