Monday, March 18, 2013

ABC Partners With amfAR For Nurses' Ball

ABC has joined forces with amfAR, The Foundation for AIDS Research, in celebration of GENERAL HOSPITAL 50th Anniversary with an exciting storyline integration. Approaching 50 historic years on ABC on April 1 and to help mark the show’s Golden Anniversary, GENERAL HOSPITAL will reprise the immensely popular Nurses' Ball, a fictional charity event complete with musical performances from the illustrious citizens of Port Charles dedicated to HIV/AIDS awareness. The partnership with amfAR marks the first time that the Nurses' Ball will be linked to a non-fictional charity, and helps to continue amfAR’s vastly important mission of raising HIV/AIDS awareness. The inaugural Nurses' Ball aired in 1994 and became an annual event until 2001.

“GENERAL HOSPITAL is proud to be working with amfAR as we celebrate our 50th Anniversary,” said Executive Producer Frank Valentini. “We have pulled out all the stops to make the return of the Nurses Ball an event worth waiting for, and by linking the ball to amfAR we partner in their efforts to raise awareness beyond the town of Port Charles.”

amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education and the advocacy of sound AIDS-related public policy. Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. amfAR-funded research has increased the understanding of HIV and has helped lay the groundwork for major advances in the study and treatment of HIV/AIDS.

RELATED:
- GENERAL HOSPITAL's 50th Anniversary Plans - Nurse's Ball Preview

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